As a real estate agent, your brand is everything. Buyers and sellers decide within seconds whether they trust you enough to click, follow, or reach out. POP.STORE gives you a powerful, mobile-first storefront right inside your link-in-bio, a place where you can showcase your listings, share market guides, build your audience, and start conversations that convert.
This guide walks you through exactly how to set up your POP.STORE profile from scratch, in the right order, so every piece works together to present you as the go-to agent in your market.
Step 1: Build Your Profile
Building your profile starts with the images people see when they land on your page. With POP.STORE's AI builder, you can get your entire profile up and running in seconds, just add your details, describe your style, and upload a cover image and the AI will handle the rest. To know the steps, read: How to Build Your Pop.Store Profile Using AI
If your profile is already set up and you want to update or swap out your images, here is how to do it.
Cover Image and Profile Photo
To add or update either image, from the left panel tap My POP.STORE to open your profile, then tap the pencil icon next to your cover image or profile photo to upload or edit it. Tap Save when you're done.
If you'd prefer to show only your cover image without the profile photo overlapping it, tap the eye icon next to the profile image and it will be hidden.
Background Image
Your background image sits behind your entire profile on desktop. Most real estate agents use this space for a neighborhood or city shot - a simple way to signal the market you know best.
To add it, from the left panel tap My POP.STORE, then tap Style. Go to the Background tab and upload your image under Profile Backdrop Image.
Add Your Social Profiles
Once your images are set, link your social profiles to your POP.STORE so visitors can find you on other platforms too. To know the steps, read: How to Add Your Socials to POP.STORE 🔗
Step 2: Set Up Your Theme, Colors, and Fonts
With your images in place, it's time to make the rest of your profile feel like you.
POP.STORE gives you a couple of ways to set your theme. You can use the AI generator, just upload your cover image and it will produce two ready-made theme options to choose from. Or you can browse through POP.STORE's full library of themes and simply apply the one you like best. To know the steps, read: How to Apply an AI Theme to Your POP.STORE 🎨
How to Change the Theme of Your POP.STORE 🎨
Once you have a theme, dial in your brand colors. If you're with a brokerage, you likely already have a color palette you can enter your exact hex codes to match them precisely across your buttons, background, and profile backdrop. If you're building your own personal brand, this is your chance to define them.
Fonts are the last piece. Choose from curated pairings that apply automatically across your headings, body text, and buttons, or pick each font individually if you have something specific in mind. Once you're happy, apply everything across your store in one tap.
To know more, read: How to Customize Button Fonts and Styles on Your POP.STORE ✍️
Step 3: Add Your Buttons
Buttons are one of the most useful things you can add to your POP.STORE. They give your visitors a clear next step whether that's visiting your website, viewing your Zillow profile, or learning more about you.
As a real estate agent, a few buttons that work really well are an About Me button that links to your brokerage page or personal website, a Properties for Sale button, and a Browse by Collection button that lets people explore your properties by neighborhood, price range, or property type. Keep your buttons focused, every button should have a clear purpose and send visitors somewhere useful. To know the steps, read: How to Add Link Buttons to Your POP.STORE
Step 4: Add Your Listings
This is where your POP.STORE starts doing real work for you. Instead of sending potential clients to a third-party portal, you can build fully loaded listing pages directly on your profile, each one working as a smart, self-selling page around the clock.
Each listing page brings everything together in one place - your hero image, property details, photo gallery, standout features, open house dates, and a calendar booking widget so buyers can reserve a showing without any back and forth.
What makes it truly powerful is the AI Concierge. Once enabled, it proactively engages every visitor on your listing answering questions about the property, the neighborhood, nearby schools, and market trends, all without you lifting a finger. It even qualifies prospects and books showings directly into your calendar.
You can also attach a Resource Library to each listing - link a neighborhood guide, a buyer checklist, or any digital download you've already created on your POP.STORE, so buyers have everything they need without ever leaving the page. To know the steps, read: How to Create & Publish a Property Listing Page on Your POP.STORE
Step 5: Add Your Guides
One of the best things you can do as an agent is give value before asking for anything in return. Guides let you do exactly that.
Think about what your ideal client is searching for right now, a first-time buyer guide, a home seller checklist, a neighborhood breakdown, or a walkthrough of the mortgage pre-approval process. Upload each one as a PDF digital download on your POP.STORE. You can offer them for free to grow your contact list, or set a small price to filter for serious buyers and sellers. To know the steps, read: How to Add a Digital Download on Your POP.STORE 💾
Not sure where to start? You can create professional, ready-to-sell PDFs directly inside POP.STORE using the AI Creator Studio. Just describe your guide, and the AI will handle the content, layout, and design for you. To know the steps, read: How to Create a PDF Using AI Creator Studio
Once your guides are live, group them together in a dedicated section on your profile so visitors can find them easily. Over time, this resource library becomes one of the strongest signals that you know your market inside and out.
Step 6: Set Up 1:1 Calls
Buyers and sellers often just want a quick conversation before they commit to anything. Setting up 1:1 booking on your POP.STORE makes that easy, people can schedule a call with you directly from your profile without any back and forth.
You can create different meeting types to suit different needs - a short introductory call for new leads, a buyer consultation, or a seller strategy session - each with its own duration and pricing. You can also add pre-meeting questions so you already know who you're talking to before the call starts. Once your slots are live, bookings land straight into your Google Calendar.
To know the steps, read: How to Set Up 1:1 Meetings with Your Followers 🗓️
Step 8: Turn Your Instagram and Facebook Comments into Conversations
Every time you post a listing, a market update, or a neighborhood reel, people are commenting asking for the price, the link, more details. Without automation, those comments either get a delayed reply or none at all. With POP.STORE's Comment to DM Agent, every comment with a trigger keyword instantly gets a reply and a personalized DM, without you having to do anything.
Set it up once and it runs on its own. When someone comments "price?" or "details" on your post, they automatically get a reply in the comments and a DM with whatever you want to send them - a link to your listing page, a downloadable guide, a calendar booking link, or anything else on your POP.STORE.
You can apply it to all your posts, a specific post, or even set it up in advance for your next post. It also tracks performance, so you can see exactly how many comments were responded to, how many DMs were sent, and how many were clicked. To know the steps read: How to Configure Comment-to-DM Agent
You're Ready to Go
Your POP.STORE is now set up and working for you. Your brand is in place, your listings are live, your videos are up, and your automation is running. The last thing to do is make sure people can actually find it. Add your POP.STORE link to your Instagram bio, Facebook page, TikTok, newsletters, and anywhere else your audience follows you to start generating traffic and leads. That one link is the bridge between your social presence and everything you've built here.
To know the steps, read: How to Add Your POP.STORE Link to All Your Social Profiles
And this is just the beginning. POP.STORE has a lot more to offer, from creating PDFs, images, and videos using AI, to automating your entire social media engagement. To explore what else is possible, learn more about the AI ECHO-ME Agent Team and what it can do for your business.