Want to automatically send your leads from POP.STORE directly into Go High Level so your pipelines, workflows, and follow-ups stay up to date without any manual entry?
With the help of Zapier, you can connect your POP.STORE with Go High Level to automatically capture lead details whenever someone books a meeting on your calendar, follows your profile, or fills out a form on your store. Once set up, every new lead lands in your CRM automatically - ready to be routed into your Go High Level pipelines and workflows.
Step 1: Set Up Go High Level
Go High Level (also known as HighLevel) is an all-in-one CRM and marketing platform where you can manage contacts, run pipelines, and automate follow-ups with workflows. If you don't have an account yet, you can sign up for Go High Level here: Go High Level Sign Up
Inside Go High Level, it's worth setting a few things up first so your incoming POP.STORE leads are handled the way you want:
- Workflows - Automated sequences that send emails/SMS, assign tasks, add tags, or move a contact through a pipeline. Learn how to build one here: Workflow Builder Overview
- Pipelines - Where you track a lead's stage, from new inquiry to closed deal. Learn more here: Pipelines Overview
- Custom Fields - Extra fields on a contact record (like lead source or budget) that you can map data into from POP.STORE. Learn more here: Custom Fields Overview
Once your Go High Level account is set up the way you want, you're ready to connect it with POP.STORE through Zapier.
Step 2: Set Up Zapier
Zapier connects your POP.STORE with Go High Level. It watches for activity on your store and automatically sends lead details into Go High Level based on the actions you set.
If you don't have an account yet, you can sign up for Zapier here: Zapier Sign Up
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Create a Zap - From your Zapier dashboard, tap the + button > select + Create > tap Zap Workflows
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Set the Trigger (POP.STORE) - From the Zapier dashboard, tap on Trigger. A new window will open. Search for POP.STORE and select it.
Now choose a Trigger Event - this defines what action on your POP.STORE should start the automation:
- New Follower - Triggers when someone follows your POP.STORE profile.
- New Lead Captured - Triggers when someone submits a form or shares their details.
- Digital Product Downloaded - Triggers when someone downloads a digital product from your store.
- New Calendar Booking - Triggers when someone books a session using your calendar booking on POP.STORE.
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Lead Qualified - Triggers when a lead meets certain criteria (based on your setup).
Choose the one that matches your use case.
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Connect and Test POP.STORE - In the Account section, tap Sign in and connect your POP.STORE account. Tap Continue, then select Test Trigger. Zapier will pull in sample data like name, email, and booking details. Click on a record to preview the details, then tap Continue with the selected record.
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Set the Action (Go High Level) - Once you click Continue, a new window will open. Search for LeadConnector and select it. Under Action Event, you'll see a list of actions
you can perform in Go High Level:
- Add Lead to Workflow - Adds a lead to an existing workflow.
- Add Task - Adds a task to the account.
- Add/Update Contact - Adds or updates an existing contact.
- Add/Update Opportunity - Adds or updates an existing opportunity.
- Stop All Workflows for Lead - Stops all workflow for a lead. If you're not sure which one to pick, a safe starting point is Add/Update Contact. This adds the person from POP.STORE as a contact in Go High Level (or updates their existing record) without pushing them into a workflow right away. For example:
- If your trigger is New Calendar Booking in POP.STORE, every time someone books a 1:1 meeting with you, their details will be added or updated as a contact in Go High Level - but no workflow will fire automatically.
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If your trigger is New Lead Captured in POP.STORE, every time someone fills out a form on your store, their details will be added or updated as a contact in Go High Level - again, without kicking off any automation. This is useful when you want to review new leads first before deciding which pipeline or workflow to move them into. If you'd rather have new leads drop straight into a nurture sequence, choose Add Lead to Workflow instead and select the specific workflow you want them added to.
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Connect Go High Level - In the Account section, tap Sign in to connect your Go High Level (LeadConnector) account. Log in and grant Zapier permission to access your account, then tap Continue to proceed.
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Map Your Data - Now you'll be in the Configure section. The fields you see here depend on which action event you chose in the previous step. Map them so the right information is passed from POP.STORE to Go High Level:
- If you chose Add/Update Contact - map fields like name, email, and phone to the matching contact fields.
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If you choose Add Task - map assigned_to (the Go High Level user the task is assigned to), title and body (what the task says), and email to identify the contact. Due Date (must be in ISO 8601 format) and Last Name are optional and can be left empty if you don't have that data.
You can also map fields like the submission timestamp, source name, or a custom field (like "Lead Source: POP.STORE") if you want more context on each lead inside Go High Level. Once mapped, tap Continue.
- Test and Publish - Tap Continue, then Test Step. You'll see how the data is sent to Go High Level. If everything looks correct, tap Publish.
What Happens After Setup
Once everything is live, the entire process runs automatically in the background. Whenever someone interacts with your POP.STORE - whether they book a 1:1 meeting, submit a form, follow your profile, or download a digital product - their details are instantly captured by Zapier and sent to Go High Level. They are added or updated as a contact, dropped into the pipeline or workflow you chose, and ready for your team to follow up on. This means no matter how your audience engages with your store, every lead is captured, organized, and routed into your Go High Level system - without any manual effort on your end.