How to Set Up Email Automation with POP.STORE using Flodesk and Zapier

Want to automatically capture your audience details and send emails when they interact with your POP.STORE?

With the help of Zapier, you can connect your POP.STORE with Flodesk to automatically collect user details and send emails based on actions such as following your profile, submitting a form, booking a session, or downloading a product. Once set up, everything runs in the background without any manual effort.

Step 1: Set Up Flodesk

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Flodesk is where your audience details (like names and emails) are stored, and where you create and send automated emails to them.

If you don’t have an account yet, you can sign up for Flodesk here:

Flodesk Sign Up

1. Create a Segment
   Segments are used to organize and store your audience.
   From your Flowdesk dashboard go to the Audience tab > Segments > tap + New Segment

   

   Give your segment a name (example: POP.STORE Leads or New Followers), choose a color, and save it.

2. Create a Workflow
   This is where you design your automation flow by setting a trigger, adding emails, and deciding how and when they will be sent to your audience.
   Go to the Workflows tab > tap + New Workflow

   
    

   Choose a template > tap View Details > then tap Customize it

   

3. Set the Trigger
   From this section, you can choose when this workflow should start and select the segment you created earlier.
   Select Trigger, set it to “When someone is added to a segment”.
   Then select the segment you created earlier.

   

4. Edit and Finalize Your Emails
   Now, select the Send Email section, then choose your sender email, edit the subject line, and add a preview text if needed.
   You can also:
   Add delays between emails. Create multiple emails for a sequence

   

5. Publish Your Workflow
   Once everything looks good, tap Publish. Your Flodesk automation is now ready.

   

Step 2: Set Up Zapier

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Zapier connects your POP.STORE with Flodesk. It tracks activity on your store and automatically sends user details to Flodesk based on the actions you set.

If you don’t have an account yet, you can sign up for Zapier here:

Zapier Sign Up

1. Create a Zap
   From your Zapier dashboard:
   Tap the + button > select + Create > tap Zaps

   

2. Set the Trigger (POP.STORE)
   From the Zapier dashboard, tap on Trigger. A new window will open. Search for POP.STORE here and select it. 

   

   Now choose a Trigger Event - this defines what action from your POP.STORE should start the automation.
   Here’s what each option means:

   • New Follower - Triggers when someone follows your POP.STORE profile.
   • New Lead Captured - Triggers when someone submits a form or shares their details.
   • Digital Product Downloaded - Triggers when someone downloads a digital product from your store.
   • New Calendar Booking - Triggers when someone books a session using your calendar booking on POP.STORE.
   • Lead Qualified - Triggers when a lead meets certain criteria (based on your setup). Choose the one that matches your use case.

   

3. Connect and Test POP.STORE

   In the Account section, tap Sign in and connect your POP.STORE account

   Tap Continue. Then select Test Trigger.

   Zapier will pull sample data (like name, email, etc.)

   Click on a record to preview the details, then tap Continue with the selected record.

   

   

4. Set the Action (Flodesk)
   Once you click on Continue, a new window will open. Search for Flodesk and select it.
   Under Action Event, choose the option that fits your use case. Since we’re setting this up for new followers, select Create/Update Subscriber. This means every time someone follows your POP.STORE, their contact details will be stored in Flodesk and they will automatically receive your email.

   

5. Connect Flodesk
   In the Account section, tap Sign in to connect your Flodesk account. Allow access and tap Continue to proceed.

   

6. Map Your Data
   Now you will be in the Configure section. Select the Flodesk segment that you created earlier, then map the fields.
   Map Name with Name.
   Email with Email.
   You can map other fields as needed (like timestamp or additional details) to ensure the correct information is passed to Flodesk. Once mapped, tap Continue.

   

7. Test and Publish
   Tap Continue, then Test Step
   You’ll see how the data is sent to Flodesk
   If everything looks correct, tap Publish

   

What Happens After Setup

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Once everything is live, the entire process runs automatically in the background.

Whenever someone interacts with your POP.STORE - whether they follow you, submit a form, book a session, or download a product, their details are instantly captured by Zapier and sent to Flodesk. They are then added to your selected segment, and your email workflow is triggered automatically. This means your contacts are stored and organized, and your emails are sent without any manual effort, so you don’t have to track or follow up manually.