Creators receive a high volume of DMs every day, and important opportunities - brand deals, creator collaborations, and paid partnerships - can easily get buried. The Deal Monitoring Agent automatically scans your DMs, flags the opportunities that matter based on rules you define, and helps streamline the negotiation process by assisting with responses and deal discussions.
Before you start: You need to set up the ECHO-ME Agent Team before you can configure the Deal Monitoring Agent. If you tap on the agent without completing the setup, you'll be prompted to finish that first. During the ECHO-ME Agent Team setup, you'll have the option to enable Deal Monitoring. Read this article to know the setup process: How to Set Up ECHO-ME Agent Team
Step-by-step Guide
There are two ways to find the Deal Monitoring Agent:
-
From the left panel, tap ECHO-ME Agents to land on your ECHO-ME dashboard. From there, select Deal Monitoring Agent to begin.
- You will be taken to the Deal Monitoring Agent dashboard.
- Once you tap Deal Monitoring Agent, you'll be taken through a step-by-step setup. A progress bar at the top shows how far along you are.
-
Select which accounts ECHO should watch for brand deals and creator collabs. Your connected accounts will appear here - tap to select the ones you want monitored. Tap + Add Another Account to connect a second Instagram or Facebook page. Once you've selected your accounts, tap Continue.
-
Who Should I Sound Like When Negotiating? - This sets the voice ECHO-ME uses when it replies to brand and creator deals on your behalf. Choose one:
- Myself - ECHO-ME negotiates as you, in the first person
-
My Manager - ECHO-ME negotiates as your manager, on your behalf
Select your preferred option and tap Continue.
-
Which Brands Matter to You? - Choose the brand tiers you want ECHO to prioritize. Offers from tiers you don't select get treated as background noise and pushed to a filtered queue:
- Global Brands - Large international brands like Nike, Sephora, Glossier, Apple, etc.
- Large US/Regional Brands - Mid-size brands with strong national reach
-
Local & Emerging Brands - Small DTC brands, indie labels, and local shops
Select the tiers that match the kinds of partnerships you're looking for, then tap Continue.
-
What Kind of Brand Offers Should I Flag? - Tell ECHO what types of brand DMs to flag for you. Select the ones worth your attention - ECHO will summarize anything that matches and skip the rest:
- Paid Brand Deals (Recommended) - Brands offering money for posts, reels, or stories. You can set a minimum threshold - ECHO will only flag paid deals above that amount
- Deals Without an Amount - Paid deals where the brand mentions payment but doesn't state a specific figure
- Free Product Gifting - Brands offering free products in exchange for content, without direct payment
- Affiliate & Commission Deals - Brands offering a cut of the sales you drive
-
Event & Appearance Invites - Trips, dinners, launches, and panels
Once done, tap Continue.
-
Should I Watch Creator Collabs Too? - Choose how ECHO handles collaboration requests from other creators - partnerships, podcast invites, and content swaps. This is tracked separately from brand deals. Select one:
- Yes, but only from creators above my size - Filters out smaller creators to keep your inbox focused on higher-value opportunities
- Yes, all creator collabs - Flags collaboration opportunities from all creators, including smaller and emerging ones
-
No, just brand deals for now - ECHO will only monitor brand-related opportunities. You can always turn creator collabs on later
Select your preference and tap Continue.
-
What Kind of Creator Collabs Should I Flag? - If you chose to watch creator collabs, select the types you want flagged:
- Paid Creator Collabs (Recommended) - Other creators offering money for a collab. You can set a minimum threshold - ECHO will only flag paid collabs above that amount
- Collab Post / Content Swap - Joint posts, cross-promotions, and content trades
-
Free Product Trade - Product-for-content swaps with other creators
Once done, tap Continue.
-
Review & Activate - You'll see a full summary of everything you've configured:
- The accounts being watched
- The brand offers ECHO will flag
- Your selected brand tiers
- Your creator collab preferences
- Who ECHO negotiates as
If you want to change anything, tap Edit next to any section. Once everything looks right, tap Activate Deal Monitoring to turn the agent on.
Your Deal Monitoring Dashboard
Once you activate the Deal Monitoring Agent, you'll land on the Deal Monitoring dashboard.
At the top of the screen, you'll see Deal Monitoring Agent – Live, confirming that the agent is active and continuously monitoring your connected accounts for brand deals opportunities.
On the left side:
You'll find an overview of your agent along with the controls that determine how ECHO handles negotiations.
- Negotiate as - Shows who ECHO is currently set to negotiate as. Tap to change it
- Enable Auto Negotiation - Turn this on if you want ECHO-ME to automatically negotiate on your behalf whenever it detects a new brand deal or creator collaboration. If Auto Negotiation is turned off, ECHO-ME will still generate suggested negotiation replies, but nothing is sent automatically. You'll need to review the conversation and decide whether to send the reply yourself. When you open a detected conversation in Manual Mode, you'll see two options:
- Reply - Opens ECHO-ME's suggested reply. If you're happy with it, simply tap Reply to send it. If you'd like to make changes, tap Edit and Reply, make your edits, and then send the message.
-
Reject - Dismisses the suggested reply if you don't
want
to use it.
If Auto Negotiation is turned on, ECHO-ME won't wait for your approval. It will automatically send negotiation replies on your behalf and continue responding as the conversation progresses, following the negotiation rules and preferences you've configured. Once ECHO-ME determines that a negotiation has reached its conclusion, it displays two options: Mark as Won and Mark as Lost. Tapping either option moves the deal from the Negotiating stage to the Closed stage, helping you keep your Deal Monitoring dashboard organised.
-
Enable Personalization - Toggle this on and
ECHO will
speak like you when negotiating - matching your tone, language,
and communication
style. For this to work accurately, your Social Engagement Agent
needs
to be configured first. If you haven't set it up yet and you
try to enable
Personalization, ECHO will prompt you to configure it. Read: How to Configure Social Engagement Agent on POP.STORE
- Deals Found - Total opportunities flagged in the last 30 days
- DMs Scanned - The total number of direct messages ECHO has scanned during the last 30 days.
- New - Deals that have just been flagged and are waiting for your attention
- Negotiating - Deals you're currently in conversation about
- Closed - Deals that have been marked as complete or not interested
- Whether it's from a Brand, Creator, or Celebrity.
- A confidence score, which indicates how confident ECHO is that the message is a genuine business opportunity based on its analysis.
- When the opportunity was detected.
- Accounts I'm Watching - Add or remove the accounts ECHO monitors
- Agent Controls - Pause, reset, or disable the agent. Pausing keeps your settings intact and you can resume anytime. Resetting restores the default rules from your initial setup. Disabling permanently removes the agent but your historical flagged deals are kept
- Prices & Contact – This section lets you give ECHO-ME the information it needs when discussing potential partnerships with brands. Under Your prices, you can either type out your pricing for different types of collaborations (such as reels, stories, posts, UGC, livestreams, or usage rights) or upload your media kit or rate card as a PDF. ECHO can use this information during negotiations to provide accurate pricing when appropriate.
- Negotiate as - Switch between Myself and My Manager at any time
- Brand Offer Rules - Update which types of brand DMs ECHO flags. Tap Reset to restore defaults
-
Creator Collab Rules - Update your creator collab preferences. Tap Reset to restore defaults
Below that, you'll also see a quick overview of your activity:
On the right side:
This is where all the opportunities ECHO has detected appear. Your deals are organized into three tabs:
Each deal card shows useful information at a glance, including:
Tap any deal to open it.
On the right side of the conversation, you'll see the original message along with ECHO-ME's suggested reply if Auto Negotiation is enabled. If you're happy with the suggestion, tap Reply to send it immediately. If you'd like to make changes first, tap Edit and Post, update the message, and then send it.
Below the conversation, you'll also see ECHO's Trust Score for that brand or creator, along with information such as scam detection results and link verification.
For a more detailed analysis, scroll down and tap
Full Report.
This opens a complete verification report with additional information
about the
sender, including their trust score, business details, estimated company
size,
industry, and spam or scam analysis, helping you decide whether the opportunity
is legitimate before responding.
Managing Your Settings
Tap Manage Agent at the top of the
dashboard
to access your full settings panel. From here you can update any of your
configurations
at any time:
Below that, add your preferred
contact details for negotiations, including your email
address,
phone number, and a calendar booking link (such as your POP.STORE calendar
or
Calendly). ECHO can share these details with brands when moving conversations
forward, making it easier for them to contact you or book a meeting.