You have followers who genuinely interact with your content - they like your posts, watch your videos, reply to your stories, and engage with what you share. But most of them never get pitched anything because you simply cannot message everyone manually. The Auto Selling Agent takes care of that. You add an offer once and ECHO-ME finds the followers most likely to buy it, waits for the right moment when they are already engaging with you, and sends them a personalized pitch in your voice - automatically.
Before you start: If you haven't set up your AI ECHO-ME Agent Team yet, tapping any agent will prompt you to complete that first. Read this article to know the setup process: How to Set Up AI ECHO-ME Agent Team
How Auto Selling Agent Works
With the old way of selling, you had to build a flow for every product, pick a keyword, and hope the right people commented it. With Auto Selling, you just add the offer. ECHO-ME handles the rest.
You create an offer once - a product, a guide, a booking link, anything you want to sell - and ECHO-ME takes it from there. Based on how your followers engage with your content, what they interact with, and their buying intent, ECHO-ME figures out who is most likely to want that specific offer and sends it to them at exactly the right moment.
Here is what it does on its own:
- Who gets the pitch - ECHO-ME scores every follower on how likely they are to buy that specific item. Only your highest-intent buyers are ever approached.
- When it reaches them - ECHO-ME does not send the pitch out of nowhere. It waits for the moment a follower is already engaging with you - liking your post, replying to a story, or leaving a comment - and slips the offer in then. It feels natural, not interruptive.
- What they receive - Every follower gets a message written in your voice, pitching the one item they are most likely to want. Not a canned blast. A personalized pitch that feels like it came from you.
For ECHO-ME to know who your highest-intent buyers are, it needs your Social Engagement Agent and Follower Ranking Agent running first. The Social Engagement Agent engages with your audience, communicates in your tone, and keeps your followers active and interested. The Follower Ranking Agent then ranks your followers by buying intent based on how they interact with you. Once the social engagement agent is running, Auto Selling knows exactly who to pitch and when.
Auto Selling will not work unless your Social Engagement Agent is active in either Manual or Auto mode. If Social Engagement is off or paused, Auto Selling has no audience data to work from and cannot send any offers. If you are opening the Auto Selling Agent for the first time, you will be prompted to set up your AI ECHO-ME Agent Team first. Social Engagement Agent is configured as part of that setup process. But if you want to know more about it before getting started, read:
- Read: How to Set Up AI ECHO-ME Agent Team
- Read: How to Configure Social Engagement Agent on POP.STORE 🚀
How to Find the Auto Selling Agent
There are two ways to get there:
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From the left panel, tap Home to make sure you are on the Home screen and tap Auto Selling. Or from the left panel, tap Auto Selling Agent.
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Enable Auto Selling - Once you land on the dashboard, toggle on ECHO-ME Auto Selling Mode to activate the agent. When it is off, the banner will show "Auto-Selling is Deactivated" and no offers will be sent. Toggle it on and the agent is ready to start pitching. If you haven't created any offers yet, you'll be prompted to create one before Auto Selling can go live. ECHO-ME needs at least one active offer to start pitching to your followers. Tap Create Offer to add your first one and get started.
How Offers Work in Auto Selling
Any offer you have created in the Comment-to-DM Agent can also be enabled for Auto Selling. You do not need to create it twice. But the two agents use offers differently, so it helps to understand how.
- Comment-to-DM sends a specific offer to a follower when they comment a keyword or show interest in a specific post. The offer is tied to that particular caption and flow.
- Auto Selling works differently. Even if a follower never comments your keyword or interacts with a specific post, if they show general interest in your content or engage with you regularly, Auto Selling will identify them and automatically send them a relevant offer from your offer library.
The key thing to know is that offers are shared between both agents. Any offer you have already created in Comment-to-DM can also be enabled for Auto Selling. You do not need to create it twice.
Create a New Offer
If you want to create a new offer, tap + Create Offer. The offer creation process is the same as in the Comment-to-DM Agent.
- Start by adding your Offer Name. Then choose where followers will land when they tap the button in their DM. You will see two options:
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Link/Video/Affiliate - Use this for anything outside of Pop.Store, including brand sites, RewardStyle, ShopMy, Amazon affiliate links, blog posts, Substack, YouTube videos, TikTok videos, or any other public URL.
Paste your link into the Destination URL field. ECHO-ME will automatically generate a DM preview on the right showing exactly how it will look when a follower receives it. If the preview image is not pulled in automatically, tap the image icon to upload your own. -
If this is a sponsored campaign or affiliate partnership, enable Paid Partnership or Affiliate Link and Pop.Store will automatically include the appropriate disclosures like #ad or #partner.
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POP.STORE Item - Use this to link directly to a product already on your Pop.Store. From the dropdown, select your product type - Digital Product, Affiliate Product, Video Series, Course, or Calendar Booking. Once you select it, tap Confirm Selection and ECHO will pull in the product image and details automatically.
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Write Your DM - Add your DM Message - this is what your followers will receive. ECHO will personalize this message for every follower before sending it so each DM feels individual. Below the message, you will see the CTA Button Text field. By default it says "Learn More" but you can change it to whatever fits your offer.
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Scroll down for a few more options:
- Show Price - Tick this and enter a price to display it on the DM card
- Apply a Discount - Tick this to apply a discount. Enter it as a percentage and it will appear as a badge on the DM card
Once everything is filled in, tap Create Offer and your offer will be created. Offers you create here can also be used for your Comment-to-DM Agent. To know more, read: How to Configure the New AI-Powered Comment-to-DM Agent on POP.STORE 🚀
Managing Your Offers for Auto Selling
To see all the offers you have created, from the Auto Selling dashboard tap Manage Offers. You will see all your offers here, including any offers you already set up in the Comment-to-DM Agent.
Each offer card shows the offer name, type, price, and the date it was created. To enable an offer for Auto Selling, tap Enable Auto-Sell on any offer card. Once you tap it, the offer will expand and you will see the Auto-Sell Settings for this Offer:
- Who should ECHO-ME send this to - Select All, Female, or Male depending on who this offer is intended for.
- Set as Priority Offer - Toggle this on if you want this offer to be sent before all your other active offers. For example, if you have three offers active - a fitness guide, a meal plan, and a course - and you toggle Priority on for the course, ECHO-ME will always pitch the course first to any follower who qualifies for multiple offers. Only one offer can be set as priority at a time. Turning it on for a new offer will automatically replace whichever one was previously marked as priority.
Once you are happy with the settings, tap Save Settings. ECHO-ME will start pitching that offer to the right followers based on their engagement and activity. You can enable as many offers as you want and update the settings at any time. Use the three-dot icon next to any offer to edit or deactivate it.
How the Dashboard Works
Once your agent is active and offers are enabled, the dashboard gives you a live view of everything happening.
- Offers Being Auto-Sold - How many offers are currently active and being sent automatically
- Profiled Followers in the Target Pool - How many followers have been analyzed and ranked by buying intent. Tap Follower Ranking to see them
- Offers Sent in the Last 30 Days - Total offers delivered in the past month
- Clicks from Auto-Sent Offers - How many followers tapped the link in their DM
The Auto-Sell Offers Sent section at the bottom shows a full list of delivered offers. You can filter by All, Delivered, Clicked, or Purchased on Pop.Store to see exactly how each offer is performing.