How to Configure Auto Selling Agent 🤖💰

Updated September 28, 2026 17:01

Your followers are already engaging with your content - they like your posts, watch your videos, and drop comments on everything you post. The Auto Selling Agent turns those comments into sales opportunities automatically. You create an offer once, and ECHO listens to comments on your posts, figures out who's actually ready to buy, and slides into their DMs with the right offer at the right moment - all in your voice, around the clock.

How Auto Selling Agent Works

You create an offer once - a product, a link, a booking, anything you want to sell - and ECHO takes it from there. Every time a follower comments on one of your posts, ECHO runs three checks before anything gets sent:

A follower comments on your post - ECHO watches your comments in real time. Every comment is a signal, and it's what triggers the flow.
ECHO checks buying intent - Only followers with real buying signals get an offer. Brands, celebrities, and low-intent commenters get filtered out automatically, so you're only ever pitching to people likely to actually buy.
ECHO sends the right offer - From your list of active offers, ECHO matches the follower's interest to the best-fit one and sends a personalized DM in your voice. Not a canned blast. A pitch that feels like it came from you.

Auto Selling will not work unless your Social Engagement Agent is active in either Manual or Auto mode. If Social Engagement is off or paused, Auto Selling has no audience data to work from and cannot send any offers. If you are opening the Auto Selling Agent for the first time, you will be prompted to set up your ECHO-ME Agent Team first. Social Engagement Agent is configured as part of that setup process. But if you want to know more about it before getting started, read:

Read: How to Configure Social Engagement Agent on POP.STORE 🚀

How to Find the Auto Selling Agent

From the left panel, tap ECHO-ME Agents to land on your ECHO-ME dashboard. From there, select Auto Selling Agent to begin.
If you haven't connected a social account yet, tap Connect an Account. Choose Connect Instagram to link just that one account, or Connect Facebook to bring in all your Meta accounts at once. Make sure your Instagram is already connected to your Facebook Page in Meta Business Suite before you do that.
Once connected, tap Auto Selling to open the agent.

Create a New Offer

If you haven't created any offers yet, tap + Create Offer from the dashboard. If you've already created offers, tap Manage Offers, then tap + Create Offer to add another one.

Start by adding your Offer Name. Then choose where followers will land when they tap the button in their DM. You'll see three options:
- Link/Video/Affiliate - Use this for anything outside of Pop.Store, like a brand site, an affiliate link, a blog post, Substack, or link to a YouTube video, TikTok video, or Instagram reel.or any other public URL
- Pop.Store Item - Use this to link directly to a product already on your Pop.Store.
You'll see a live Instagram DM preview showing exactly how your offer will look when a follower receives it. Tap the image icon to change the preview image, the resize icon to make adjustments, or the delete icon to remove it.
If this is a sponsored campaign or affiliate partnership, toggle on Paid Partnership or Affiliate Link and Pop.Store will automatically include the appropriate disclosures like #ad or #partner.
Offer Type - Select what kind of offer this is. Pick the option that best describes what you're sending.
Who should ECHO send this to? - Choose your target audience. Select All to send it to every qualified follower, Male to target male followers only, or Female to target female followers only.
DM Message - This is what your follower receives when ECHO pitches your offer. ECHO will personalize this for every follower before sending, so each DM feels individual.
CTA Button Text - The action button that appears on the DM card. By default it says "Learn More" but you can change it to whatever fits your offer - like "Shop Now", "Get Access", or anything else that makes sense for what you're sending.
Show Price in the DM - Enter your price in the pricing field if you want to display it on the DM card. If there's a discount, add that too and it'll show up as a badge on the card your followers receive.

Once everything is filled in, tap Create Offer and your offer will be live.

How the Dashboard Works

Once your offer is created, you'll land on the Auto Selling dashboard, which gives you a live view of everything ECHO is doing.

Agent Status - At the very top, you'll see the Auto-Selling toggle. When enabled, the status reads "Watching comments for people ready to buy." Below that, Offers are being sent when a follower comments - tap the arrow to expand and see the trigger flow.

How It Works - This section walks you through the three checks ECHO runs before anything gets sent. Expand it any time you want a refresher on how offers get matched and delivered.

Live overview - Below that, you'll see which account is being watched and how many offer DMs ECHO has sent in the last 30 days. Tap View report for the full breakdown.

What You've Set Up

Two cards summarize your current setup:

Offers active - How many of your offers are currently live (e.g. "7 of 11") and how many are turned off. Tap Manage offers to review or update them.
Engaged followers ECHO can DM - The size of your active audience pool. This grows automatically as more followers comment on your posts. Tap See engaged followers to view the full list.

Your Offers

Scroll down to Your Offers to see every offer you've created. Each card shows the offer's price, type, target audience, and whether it's Enabled or Disabled. Below each one, you'll see how many DMs were sent, how many were opened, and how much you've earned from it.

Tap View Performance on any offer to expand it and see a deeper breakdown with time filters (Last 7 days, Last 30 days, Last 90 days, All time, or Custom) and detailed cards for Sent, Opened, Bought, and Revenue.

To create a new offer from here, tap + Create Offer at the top of the section.

Analytics

Further down, the Analytics section shows two live metrics:

Offer DMs sent - How many DMs went out in the selected window.
Opened the offer link - How many followers tapped through.

Filter by Last 7 days, Last 30 days, Last 90 days, All time, or a Custom range. Tap View more to expand the chart.

Every Offer DM It Sent

At the bottom, you'll see every DM ECHO has sent, one row per follower, showing who received it, what offer was matched, and their comment.

Use the search bar to find a specific follower or offer, or tap Filter to narrow it down. You can also filter by All, From Comments, From DMs, Delivered, Opened, or Bought, and by offer type.

Tap the arrow on any DM to expand it and see the full breakdown:

They commented on your post - The follower's original comment.
Your reply to their comment - What ECHO wrote back publicly.
Offer DM sent - The exact offer card that landed in their inbox.
Why this went out - ECHO's reasoning for matching this follower to this offer.

From here, tap Edit This Offer to make changes, or Never DM This Follower if you'd rather ECHO skip them next time.