How Real Estate Agents Can Use Pop.Store to Attract Leads and Close More Deals 🏡

So, you’ve signed up for Pop.Store—great move! Now you might be asking: what’s next? As a real estate professional, your profile isn’t just another link-in-bio. It’s your digital storefront, your lead magnet, and your content hub all in one place.

Here’s how you can turn your Pop.Store into a powerful real estate marketing machine:

Capture Leads with Smart Lead Magnets 🎯 

Don’t settle for passive “contact me” links. With Pop.Store, you can turn your bio into a lead engine by gating value and collecting real contact data:

• External Link Buttons with Access Control — Instead of a simple button to your website or MLS, you can make it so that followers must follow you before they can open that link. This lets you turn button clicks into follower growth and qualify your audience. To know the steps, read How to Add Link Buttons to Your Pop.Store.
• Gated Digital Downloads — You can upload downloadable assets like checklists, market reports, or neighborhood guides and set them as free digital products. Even though they’re free, visitors need to “unlock” them, which captures their contact information and adds them to your list. To know how to add digital downloads on pop.store, read How to Set Up a Digital Download on Your Pop.Store.
• Subscription-Only or Tiered Content — For premium content, you can gate it behind a subscription. Only those who subscribe can access those downloads or assets. This gives you both engagement and revenue upside. Read How to set up Subscriptions to know more.

These features help you convert visitors into followers + leads, not just profile views.

Showcase Properties Like a Pro 🏘️ 

Your Pop.Store can become more than a list of links—it can feel like a curated real estate gallery:

• Create Property Posts — Upload photos, slideshows, or video series that can include full property walkthroughs. You can choose to keep posts public or make them gated for subscribers only.
• Send Posts via DM — Share property posts straight to a user’s inbox, making sure serious buyers never miss an update. To know the steps read How to Post Exclusive Content. 
• “Book a Tour” or “View Listing” Buttons — Link directly to your MLS pages, property sites, or embedded listing pages so interested buyers can take the next step.
• Highlight “Just Sold” Stories —Build trust and authority by featuring your recent successes and client wins.

Make your inventory visually compelling—and keep visitors browsing.

Build Authority with Video Series 🎥 

Video is one of the fastest ways to build trust—and Pop.Store makes it simple to turn video into the centerpiece of your funnel:

• Series & Episodic Videos — Create a “Neighborhood Spotlight” or “Market Trends” series. You can group videos into collections and even gate certain episodes for subscribers only.
• Previews & Teasers — Show part of a video publicly, then require a follow or subscription to unlock the full content. This builds curiosity and drives more sign-ups.
• Embed & Host Directly — Keep viewers on your Pop.Store by hosting videos right on your profile, with the option to monetize or gate them for exclusive access. For a full walkthrough, read How to Create a Series.

With a strong video series, your profile becomes more than a listings page—it transforms into a content hub that keeps prospects coming back. You can even go live on Pop.Store, engage with your followers in real time, and sell at the same time. See the steps in How to Go Live.

Book Consultations Seamlessly 📅 

With Pop.Store, booking your time becomes effortless:

• Calendar Booking — Let followers schedule showings or consultations directly from your profile.
• Multiple Time Slots — Set up different slots to give clients flexibility and keep your calendar organized.
• Paid Sessions — Offer premium strategy calls or marketing consultations as a monetized option. Free sessions are also coming soon, so you will be able to offer both paid and complimentary bookings.

This turns casual traffic into confirmed meetings. To know the steps of adding calendar slots, read How to Add Calendar Booking.

Engage Your Audience with CommentChat 💬 

Pop.Store makes it easy to turn social engagement into real leads with built-in auto-DM CommentChat

• Keyword Triggers — Set up words like “info” or “tour” on your Instagram posts to automatically reply with your Pop.Store link.
• Automated Responses — Guide followers straight to your lead magnets, property showcases, or booking buttons without lifting a finger.
• Effortless Scaling — Engage with every comment and DM at scale, while keeping interactions professional and personal.

This way, every comment becomes a conversion opportunity. To know the steps read How to Set Up CommentChat. 

Monetize & Add Exclusive Value 💡 

Real estate isn’t only about commissions. You can use Pop.Store to add ancillary value and revenue:

• Tip Button / Support Button — Allow serious followers to support your content or insight.
• Subscription / Member Content — Premium content for paying “insider” audiences (e.g. advanced market forecasts, early listing previews).
• Gated Resources — Lock high-value white papers, investment playbooks, or renovation guides behind a paywall or subscription.
• Affiliate Products — Add affiliate products to your pop.store. Choose home items used for staging a house from our catalog, and when your followers buy, you earn a commission. To know the steps read How to Add Affiliate Products. 

With all these tools at your fingertips, Pop.Store becomes more than a link-in-bio—it’s your all-in-one real estate hub. From capturing leads and showcasing properties to booking meetings and engaging with followers, everything you need to grow your business lives in one place. Set it up once, keep it updated, and watch your Pop.Store turn followers into clients and clients into long-term relationships.