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How to Configure Growth RX Agent 📈

Updated

Posting more isn't the same as growing. Most creators are guessing - which formats to lean on, how often to post, what a follower actually remembers them for. The Growth RX Agent takes the guesswork out. It diagnoses your current social presence across six growth axes, scores you against creators in your sector, and then builds you a personalized 90-day content calendar designed to close the biggest gaps holding your growth back - all in your voice, structured around what's already working for creators like you.

How to Find the Growth RX Agent

  1. To get started, you need to connect your social accounts. On the Home screen, you'll see an option to connect your social accounts. Tap Connect to proceed.
  2.  You'll see two options:
    • Connect Instagram - Links just that one Instagram account. You'll need to repeat the process if you want to connect a different Instagram account later.
    • Connect Facebook - Brings in all your Meta accounts at once. Just make sure your Instagram is already connected to your Facebook Page in Meta Business Suite before you do that.

  3. Now, from the left panel tap Growth.

Setting Up Your Growth Plan

  1. Review your growth plan - Once you've connected your Instagram, ECHO pulls in your growth plan quickly. You'll see Growth plan for along with your Instagram account, and ECHO sets an ambitious default goal for you, something like From 196 to 5k followers. If you'd rather aim at something specific, tap Set your own goal, type the number you're working toward, and save. The headline updates to match. There's also a How this plan is made link if you want to see the reasoning behind it.

     

    Below the goal, ECHO introduces itself with "Hi, I'm ECHO, this is what I know about you so far", followed by a short summary of who you are as a creator. If your account is newer, ECHO will tell you it's still learning what makes your voice yours, and your plan gets sharper as it learns from your work.

  2. Choose your account type - Just underneath, ECHO asks what kind of Instagram account you run. Choose Faceless if you don't appear on the posts and reels on your account, or Regular if you create content that includes yourself and others on camera. A talk-to-camera script and a faceless script are written differently, so ECHO needs to know this before it writes your first one.

     

  3. Tell ECHO who you're creating for - Next, ECHO asks who your target audience is. Fill in the details so your plan fits the people you want to reach:
    • Target audience age range: choose the age group you're creating for, or leave it on All ages.
    • Target audience location: type a country, state or city.
    • Account primary goal: choose what you want your account to do for you, for example Selling to your customers.

    • Content topics you want to post: type the topics you want to be known for, like thrift hauls and small-space styling. The more specific you are, the more your scripts will sound like you.

       

  4. Pick your start date - Then ECHO asks when you want to start posting. It offers you a handful of dates and recommends giving yourself a couple of days of lead time, so your first post has room to be made well rather than rushed. Tap the date that works for you. When you're ready, tap Start my growth plan.

     

  5. Let ECHO build your plan - Once you tap Start my growth plan, ECHO starts scanning your account. You'll see Creating a growth plan for you, with a Working on it list that ticks through each stage: checking your posting pattern, understanding your posting cadence, analyzing your content themes, comparing your posts against viral standards, pulling the latest Instagram trends and algo movements, and finally building your growth plan. This usually takes a minute or two, and you can leave and come back while ECHO keeps working in the background.

Your Growth RX Dashboard

Once your plan is live, you land on your Growth RX dashboard - this is where everything happens. At the top, you'll see Weekly trends - ECHO's latest research for your niche, dated and refreshed each week. It opens with the two changes worth making this week to boost your engagement, then shows what's moving in your niche, the rising audios, the formats winning right now with a How to ride it note for each, and the carousel shapes worth building. This is what feeds the scripts ECHO writes for you.

 

Below that, your dashboard is split into three tabs:

  • Calendar - Your day-by-day plan. Every day is tagged as a Creating day, Posting day or Setup, and posting days also carry a format tag - Reel, Carousel, Post or Story. Tap any item and the script for it opens on the right.

  • Post performance - Tap the Post Performance tab to see how your published posts are scoring. Posts are scored 7 days after they go live. At the top, you'll see the Automatic scoring toggle. When off, nothing is scored until you turn it on or score a post yourself. Turn on Automatic scoring so ECHO scores every post 7 days after it goes live - you won't need to do it manually.

    Use the filter chips below to switch between All posts or Instagram only. Each card shows the post, the account it came from, when it was posted, and its Growth RX Score out of 100. Tap any card to open the full breakdown - the overall score, your best and weakest axes, views, likes, saves, shares, comments, plus ECHO's suggestions for what to do differently next time. If a post couldn't be scored, you'll see a notice explaining that something went wrong reading it - not with the post itself. Tap Refresh posts in the top right to retry.

  • What worked - Ranks your top-performing posts from the last 30 days so you can see what's actually moving the needle and double down on it.

     

Working Through Your Calendar

The Calendar tab is where you move through your plan one task at a time. Each day shows what it is at a glance - a Creating day for filming, a Posting day for publishing, or a Setup task like turning on auto mode or publishing a lead magnet. On posting days, you'll also see the format tag - Reel, Carousel, Post or Story - and a Script ready label once ECHO has written it.

Use the filter chips above the calendar to narrow it down:

  • Creation Days, Off Plan Posts - Select creation days on or off, and show or hide posts you made outside the plan.

  • Filter - Narrow the view by type - All, Create, Posting days, Setup, Reels, Carousels, Posts, Stories, My ideas or Free days.

     

Tap any item on your calendar - or any card in the scripts panel on the right - to open its script and start working on it.

Generating and Posting Your Content

  1. From your calendar, tap a Reel, Carousel, Post or Story. On the right, you'll see the generated script for it - scene by scene, with timing, what to film, on-screen text, talk-to-camera lines, the full caption with hashtags, and a call to action pulled out separately.

  2. Want to change something manually? Tap Edit script at the top and update any part of it directly.

     

  3. Want ECHO to rewrite it? Scroll to the bottom, select Prompt, type what you want changed (a punchier hook, cut to 20s, softer CTA, more B-roll), and tap the arrow. ECHO rewrites the script around your angle.

     

  4. Once you're happy with it, tap Download to save the script, then shoot your content, and post it on your Instagram.

     

  5. Come back to the item and tap Mark as created so your plan updates. If you want to come back later, tap Skip for now.

For stories and posts, you'll see a shot plan instead of scenes - what to capture, the on-screen text or caption to use, and a short checklist to make sure it's ready to publish.

Using Your Own Idea

Growth RX gives you a day-by-day plan, but if you've got an idea of your own, you can drop it straight into your calendar.

  1. From the Calendar tab, tap Use my idea next to Have an idea for next post?

     

  2. Choose format - Pick the format you want to create: Reel, Post, Carousel, or Story.
  3. How you'll appear - Choose how you'll show up in the content:
    • With my face - You on camera, talking to it.
    • Faceless - Voiceover, hands and b-roll.
  4. Tell us your idea - Write your idea in the box. The angle, who it's for, and anything the post has to include. Not sure where to start? Tap one of the Examples - Brand integration, Behind the scenes or Myth I want to bust.
  5. Add details (optional) - Expand this section to give ECHO more to work with:
    • Goal - What you want the post to do, e.g. get more views, show a product, share a tip
    • Products to include - Add product names, links, or describe them
    • Tone - e.g. Casual, informative, funny, cinematic
    • Target audience - e.g. Gamers, foodies, travelers
    • Key points to cover - Add key points one per line, e.g. show unboxing, mention price, compare options
    • Any other notes? - Anything else ECHO should know, e.g. keep it under 20 seconds

  6. Tap Generate my script and ECHO writes a full script for you.

     

  7. Once the script is generated, from there:
    • Tap Edit script to edit any part of it yourself.
    • To make changes and generate it again, tap Refine with AI, describe what you'd like ECHO to adjust, and tap the arrow.

    • Tap Start over to scrap it and begin again.

       

  8. Once you're happy with it, tap Add to my plan, pick a date, and ECHO drops it into your calendar. You'll see your idea turned into a script, ready to shoot.

Generating a Carousel with AI

Growth RX can generate the carousel for you - no shooting or designing on your end. Just download it and post.

  1. From your calendar, tap a day tagged Carousel. On the right, you'll see the visual direction, the slide-by-slide idea, and the caption that goes with it.

     

  2. Want to make changes first? Tap Edit script to update it directly, or scroll down, select Prompt, write what you want changed, and tap Regenerate. ECHO rewrites the carousel around your changes.
  3. If it isn't a faceless carousel, you'll need to add your persona before generating - tap + Add persona and:
    • Upload three photos of yourself - Front, Back and Side. Fitted outfits like yoga wear work best, since ECHO uses these to frame you below the shoulders.
    • Your voice (optional) - Add 5-30 seconds of you talking so your videos sound like you. Tap Record now to record up to 30 seconds directly, or Upload a clip in MP3, WAV, or M4A format. Tip: record in a quiet room, just you, talking the way you do on camera.
    • Set your Persona name (optional), Eye color, Skin complexion, Body type and gender.

    • Tap Create Persona to add your persona in the carousel.

       

  4. When you're happy with the carousel, tap Generate with AI at the top of the script.

     

  5. In a few seconds, your carousel is ready. Tap Download Carousel to save it, or Post to IG to share it straight to Instagram.

     

  6. Come back and tap Mark as created, or confirm Yes, I posted it when ECHO asks.

    One-click reel and story generation is coming soon.

Turn Your Own Idea into a Carousel

Got an idea you'd rather generate as a carousel? Follow the steps in Using Your Own Idea above, choose Carousel as the format, and tap Add to my plan when you're happy with the script. Then, from your calendar, go back to that carousel and tap Generate with AI to build it. Download it or post straight to Instagram as above.

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