Posting more isn't the same as growing. Most creators are guessing - which formats to lean on, how often to post, what a follower actually remembers them for. The Growth RX Agent takes the guesswork out. It diagnoses your current social presence across six growth axes, scores you against creators in your niche, and builds you a personalized 30-day content plan that eases your posting cadence up over four weeks. Every week ECHO researches the latest Instagram algorithm updates and what's going viral in your niche, then writes the scripts, carousels and story ideas to match - in your voice, on the days most likely to land.
Before you start: Growth RX is built on top of your ECHO-ME Agent Team. During that setup, ECHO-ME connects your social accounts and learns who you are - your tone, your imagery, your content patterns, the themes you keep returning to, and who actually shows up for you. Growth RX uses all of that to build a plan that sounds like you and fits how you already create. If you haven't set this up yet, tapping the agent will prompt you to complete it first. To know the steps, read: How to Set Up ECHO-ME Agent Team
How to Find the Growth RX Agent
- If you're not already on your ECHO-ME dashboard, tap ECHO-ME Agents from the left panel to get there.
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From the dashboard, tap Growth RX Agent.
Setting Up Your Growth Plan
Confirm what Growth RX knows about you
Because you've already set up your ECHO-ME Agent Team, Growth RX opens on a Here's what I know about you screen. At the top, you'll find a short written summary describing who you are as a creator - the tone you write in, what you're currently selling, and the kind of audience that shows up for you. It's drawn from your voice profile and everything ECHO learned about you during setup.
If ECHO couldn't quite work something out from your content, it flags it in a banner at the top and highlights the field below so you can fill it in yourself. The most common one is Your Niche - the category you create in. Pick one from Fitness & Wellness, Beauty, Food & Cooking, Tech & AI, Finance, Real Estate, or Lifestyle & Travel. If none of those fit, use the or tell us field to type your own.
Below the niche, you'll see On-Camera Comfort - how comfortable you are being on camera, on a scale of 1 (camera-shy) to 5 (loves it) - and Where You're Based, your location. Any of these can be updated by tapping the pencil icon on the right. It's worth taking a moment to get all this right: the more accurate it is, the more your plan will fit how you actually create.
Agree and build
At the bottom of the screen, confirm the two options before you continue. Build my growth prescription based on my current post pattern lets Growth RX analyze how you currently post so it can build the plan around your real habits. I agree to share my anonymized post performance to improve ECHO-ME benchmarks is optional - it helps improve the benchmarks Growth RX scores you against. When you're ready, tap Build my prescription.
Let ECHO build your plan
Building the plan takes a few moments, and you can leave and come back while ECHO works in the background. You'll see it move through each stage - queuing, pulling your recent posts and insights, analyzing formats, hooks and pillars, scoring you against your cohort, and finally writing your 30-day blueprint.
Review your growth plan preview
Once ECHO is done, you'll land on your growth plan preview. At the top you'll see Growth Plan For along with the Instagram account the plan is built around, and a How this plan is made link if you want to see the reasoning behind it.
ECHO sets an ambitious default goal for you - something like Ten times the fans you have today. If you'd rather aim at something specific, tap Set your own goal, type the number you're working toward (for example, 10,000), and tap Save goal. The headline updates to reflect it - so instead of Ten times the fans, it'll read something like From 0 to 10k followers.
Below the goal, ECHO introduces itself with "Hi, I'm ECHO, this is what I know about you so far", followed by a written summary of who you are as a creator. Tap Read more to see the full version. If something's off or missing, tap Did we miss something? and type what ECHO got wrong or what to add in the box that opens. This gets used to update what ECHO knows before it writes your plan, so it's worth correcting now rather than later. Tap Save when you're done, or Cancel if you change your mind.
Further down, the So every week section explains what ECHO does on an ongoing basis: deep-diving into Instagram algorithm updates, tracking what's going viral among creators in your niche, writing scripts, carousels and story ideas made for you, and picking the best days to post them so they have the best shot at going viral.
Check what changes
Under What changes: Ramp up over 4 weeks, ECHO lays out your current posting rhythm and what it wants to ramp you to - a target frequency, the specific days of the week, a rule about never missing more than one day in a row, and the themes you'll be posting about. When you're happy with it, tap Let's go!
Make your two decisions
Tapping Let's go! opens Your 30 days, where ECHO needs two things from you before your plan goes live.
The first is how you want to work. Choose Batch my scripts if you'd rather sit down and generate a week of scripts in one go, or On Demand if you'd prefer to ask ECHO-ME to generate each script as you need it. Pick whichever fits how you actually like to create - you're not locked in.
The second is when you want to start posting. ECHO offers you a handful of dates and recommends giving yourself a couple of days of lead time, so your first post has room to be made properly rather than rushed.
Once you've chosen both, tap Plan my week to land on your Growth RX Agent dashboard.
Your Growth RX Dashboard
Once your plan is live, everything sits under three tabs. My plan holds your 30-day plan, day by day, along with all your scripts. Post performance shows how each post scored once it's been live for a week. What worked ranks your best-performing posts from the last 30 days.
My Plan
At the top of My plan, you'll see your Growth RX Score out of 100, along with a plain-English band telling you where you stand - Early days, for example. This is a single number that captures the state of your social presence right now. Next to it is a Monthly trends button that opens ECHO's latest research on what's working in your niche (more on that in a moment).
Use the filter pills to narrow what you're looking at. All shows everything; Create highlights the days you'll be filming or making content; Post shows the days something's actually going out; and Setup shows the ECHO-ME growth actions ECHO has slotted into your plan. Beside the filters is a running count of your plan, like 7 posts 路 6 to create. If a filter is empty for a given day, you'll see Nothing in this filter against that day - it just means the day holds a different kind of item, not that your plan is empty.
Below the filters, your plan runs as a day-by-day list, one week at a time, with a header showing where you are - for example, Week 1 of 4 路 31 Aug - 6 Sept. Today is marked with a TODAY label so you can always find your place. Each item carries a tag telling you what it is at a glance - REEL, STORY or POST for the format, CREATING DAY for the day you'll be filming, and SETUP for ECHO-ME growth tasks. If ECHO has already written the script for something, you'll also see a Script ready tag.
The panel on the right collects every script in your plan, so you don't have to hunt through the calendar for them. It's broken into weekly tabs - Week 1 路 1 script, Week 2 路 6 scripts - and you can move through scripts one at a time. Tap any task on the calendar and the panel jumps straight to the script for that day, so you can go from a specific item on your plan to its script in one move. Each card tells you the format, the day to film it, and whether it Needs a script or is Script ready. Under I'll write it from, ECHO shows what it'll draw on to write the script: your niche, this week's live Instagram trends, and your own voice from recent posts. Tap Generate this script when you're ready.
At the bottom of your current week, tap See my next 7 days to preview what's coming - how many posts are planned for the week ahead and a summary of what they'll cover. You can look, but you can't take action on next week's items until you've worked through this week's tasks - the scripts for those posts are written closer to the week so they can ride the trends that are live then. Tap Show less to collapse the preview back.
Monthly Trends
Tap Monthly trends at the top of My plan to see the research ECHO is doing on your behalf. The report is dated and scoped to your niche - for example, Lifestyle & Travel 路 30 Aug - and opens with the formats winning Reels right now, ranked by momentum over the last 30 days. Each format carries a badge telling you whether it's available to All accounts or Creator accounts only, since some viral audio is licensed and locked to creator accounts. That's worth checking before you post, so you don't build a Reel around a track your account can't actually use.
Each entry also includes a How to ride it note - a plain-English playbook for making the format work for your kind of content - and a source link so you can trace where the research came from. This is what feeds the scripts ECHO writes for you each week.
Working Through Your Plan
Tap any item on your calendar - or any card in the scripts panel - to open it. What you can do depends on the type of item.
Generate a script
Tap Generate this script and ECHO writes a complete, ready-to-shoot script, swapping the Needs a script tag for a green Script ready one. For a Reel, you'll get the whole thing broken down scene by scene, with a total count and duration at the top (like 5 scenes 路 25s). Each scene shows its timing (Scene 1, 0-2s), what to film, the on-screen text to use, and a voiceover line where relevant. Some scenes also include an Easier option - a lower-effort filming tip, like propping your phone against a wall or railing instead of setting up a tripod.
Below the scenes, you'll find the full caption with the hashtags rendered as tappable chips underneath, and a call to action pulled out separately so you can see the ask you're making of the viewer. Use Copy caption to grab the caption on its own, or the Copy script and Download buttons at the top of the script to save the whole thing. Tap Weekly trends any time you want to jump back to what's currently working in your niche.
For a story set, ECHO gives you your story slide by slide - what to shoot for each frame with the on-screen text to use - along with a short Before you post checklist covering things like copy you should post exactly as written.
Want it different?
Not feeling the angle ECHO picked? Type the angle you want in the Want it different? box at the bottom of the script - a story, a hot take, a client question - and ECHO keeps your angle while rewriting the hook, beats, shots and caption around it. If you'd rather scrap the whole thing and start over, tap Regenerate and ECHO writes the script again from scratch.
Mark it done
Once you've made the content, tap Mark as created. Your plan updates and the item shows as done. If you want to come back to it later, tap Skip for now.
Setup tasks
Setup items are growth actions rather than posts - things like creating a lead magnet PDF and publishing it to your POP.STORE library, connecting your first Comment-to-DM flow, or running a follower-ranking check. Tap one to open it and you'll see what the feature does and why it's in your plan. From there, you can tap Open feature to go straight to it and do it now, Mark done if you've already handled it, or Skip for now to leave it and come back later.
Tracking How You're Doing
Every post you make is read seven days after it goes out and scored across the same six axes as your Growth RX Score. Until your first posts have had their week, the Post performance tab shows Nothing scored yet, with a shortcut to open your plan.
Once your first week has run, the What worked tab ranks everything you've posted in the last 30 days, so you can see which content actually moved the needle and do more of it.
Managing Your Plan
Tap Settings in the top right at any point to reconnect with Meta if your Instagram connection drops or stops returning data, reconfigure your growth plan so ECHO rebuilds it from scratch, edit your growth profile (niche, on-camera comfort, location), or disconnect your socials to unlink your connected accounts and connect a different one.