If you have been using Comment-to-DM automation, you already know how powerful it is. But setting it up manually - writing the message, adding the keywords, configuring it post by post, takes time and effort every single time you post.
The new AI-powered Comment-to-DM Agent removes all of that friction. Instead of setting up flows manually for each post, you create your offer once - your link, your message, your image, and ECHO-ME does the rest. Every time you post, it reads your caption, detects your offer, and automatically replies to comments and sends personalized DMs to every interested follower instantly. No manual keyword setup. No writing individual messages. No configuring flows post by post. Set it up once. Post as you normally would. ECHO-ME handles everything from there.
Before you start: If you haven't set up your ECHO-ME Agent Team yet, complete that first. Once done, you can start configuring the Comment-to-DM Agent. Read: How to Set Up AI ECHO-ME Agent Team
How to Find the Comment-to-DM Agent
There are two ways to get there:
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From the left panel, tap AI ECHO-ME Agent Team, then under the Comment-to-DM Agent section, tap Set Up Agent.
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Or from the Home screen, tap Comment-to-DM Agent and it will take you there directly.
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Once you tap Set Up Agent, you will be prompted to connect your Meta accounts. You can choose to connect Instagram only, or connect both Instagram and Facebook. Tap the relevant option and complete the login and permissions. Once connected, tap Continue to proceed.
Note: If you choose to connect Instagram only, you will need to repeat the process each time you want to add another Instagram account. If you connect both Facebook and Instagram, all Meta accounts linked to your email will be connected automatically and you will not need to set it up again.
How ECHO-ME Works
Once your meta accounts are connected, ECHO-ME will walk you through how it works. It is a simple four step process. You handle two steps, ECHO handles two:
- You create offers - An "offer" here does not only have to mean something you are selling. It is simply what you want to send your followers when they comment - this could be a product, a free guide, a recipe, a link to your website, a discount, a booking link, or anything else you want to share. If you have a destination and a message, you can create an offer for it.
- You mention them in captions - Each offer can be used across unlimited posts, reels, or stories. Just include the offer name and a trigger keyword in your caption.
- ECHO reads your post and builds a flow - The moment you post, ECHO scans your caption, finds the offer name and trigger keyword, matches it to your offer library, and creates an AI Auto-flow that watches comments on that specific post.
- You track everything live - Every Auto-flow shows up on the AI Auto-flows tab with real-time data on comments responded to and DMs sent.
Scroll down and tap Create Your First Offer to get started.
Setting Up an Offer
When you tap Create Your First Offer, you will land on the Set Up an Offer screen. There are three tabs at the top depending on what type of link you want to send.
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Ext. Link/Affiliate - Use this tab for any external link outside of Pop.Store - brand sites, RewardStyle, ShopMy, Amazon affiliate links, blog posts, Substack, Linktree, or anything else that is not a social post or video.
- Paste your link in the External URL field. When you paste the link, the product image will be automatically fetched and appear in the DM preview on the right. If the image does not load or you want to use a different one, hover over the preview area on the right and tap the image icon to upload your own.
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If this is a paid partnership, toggle on Paid Partnership and Pop.Store will automatically add #ad or #partner to your suggested caption for FTC compliance.
- Add your Offer Name - this is how ECHO will recognize your offer in your captions. Whatever name you give it here is what you will mention in your post. Then write your DM Message, a short, direct line that goes with the DM your follower receives. ECHO will personalize it for each person before sending.
- On the right side of the screen, you will see a live Instagram DM preview showing exactly how your offer will look when a follower receives it.
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Social Link/Video - Use this tab to send a social video as your offer - YouTube, TikTok, Instagram posts, Reels, or Vimeo. The link must be public, as private or unlisted posts will not render a preview.
- Paste your social link and the video preview will appear on the right side so you can see exactly how it will look in the DM. Add your Offer Name and a short DM Message to go with it. When a follower comments or shows interest, ECHO will automatically send them a DM with your video link so they can watch it directly from their inbox.
- This tab works best when you want to grow your reach first before selling anything. For example, send followers a YouTube video or a reel that introduces your product or service, let them watch and get familiar with it, and then follow up with a separate offer that converts them into buyers.
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POP.STORE Item - Use this tab to link directly to a product already on your Pop.Store.
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From the POP.STORE Item dropdown, select your product type - Digital Product, Affiliate Product, Video Series, Course, or Calendar Booking. Once you select it, tap Confirm Selection and ECHO will automatically pull in the product image and details.
- Once you are on any of the three tabs and have selected your product or link and added your offer name and DM message, tap Save Offer.
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After Saving Your Offer
Once your offer is saved, you will land on a confirmation screen. From here:
- Tap the pencil icon to edit your offer at any time.
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ECHO will suggest keywords based on your offer. These are trigger words that, when commented, will receive an automatic reply and a personalized DM. Tap any suggested keyword to add it, or type your own. But it does not stop there - ECHO also uses AI intent matching, so even if someone does not type the exact keyword but their comment shows genuine interest, they will still get a reply and a personalized DM automatically.
- ECHO will generate a suggested caption for your post that already includes your offer name and trigger keyword. Tap Copy Caption and then select Instagram to open the app and paste it directly into your post. Your caption is ready to go.
- If you are not ready to post yet, tap I'll post it later. Your offer will stay live and ready. Once you publish a post that includes the offer name in the caption, ECHO will detect it automatically and start running the Comment-to-DM flow for that post.
The Comment-to-DM Agent Dashboard
Once your offer is set up, you will land on the main Comment-to-DM Agent dashboard. At the top you will see three tabs.
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Auto AI Flows - This is where you can see all the posts where ECHO detected one of your offers in the caption and is actively running the Comment-to-DM flow. At the top you will see three key numbers:
- Comments Received - Total comments across all your connected posts
- Comments Responded - How many of those comments ECHO replied to
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DMs Sent - Total DMs sent to interested followers
You can filter by All, Instagram, Facebook, or Priority, and switch between connected accounts using the dropdown on the right. Tap + New Offer/DM Link from here to add another offer anytime.
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Offers - This tab shows all your created offers. Each offer card shows the offer name, type, and the date it was created. Tap the three-dot menu on any offer to edit or deactivate it. Tap Use Offer on any card to attach it to a new post.
- Use Auto Builder - This is a flow that walks you through creating a new offer from scratch, the same process as above. Use this anytime you want to create a new offer.
Adding More Offers
From anywhere on the dashboard, tap + New Offer/DM Link to create another offer. Select your tab, add your link or product, fill in the offer name and DM message, and scroll down for a few more options:
- Show Price - Tick this and enter a price to display it on the DM card.
- Apply a Discount - Tick this to apply a discount to your offer. Enter the discount as a percentage and it will appear as a badge on the DM card that followers receive.
- Auto Sell Settings - Expand this section to access:
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Offer Target Gender - Select All, Female, or Male depending on who your offer is intended for. This ensures the DM is only sent to the right audience.
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Set as Priority Offer - Toggle this on if you want this offer to be sent before other eligible offers when a follower's comment matches more than one of your active offers. For example, if you have two active offers and a follower's comment matches both, ECHO-ME will send whichever one you marked as Priority first.
Once everything is filled in, tap Save Offer.
Accessing Your Legacy Flows
Your previous Comment-to-DM flows are completely safe. Tap Legacy at the top right of the screen to go back to your older flow dashboard. All your past post-specific, story-specific, and keyword-specific flows are still there and still running. To return to the new AI mode at any time, tap Switch to AI Mode from the Legacy screen.