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Monetize Your DMs

Direct messaging just got better for creators! With Pop.store’s exclusive DM feature, your fans can chat with you—but only after subscribing. This lets you control access, prioritize engaged followers, and create a VIP experience for those who truly support your content.

Why Use Subscription-Based DMs?


Unlike open DMs on social platforms, Pop.store’s DM feature is exclusive to subscribers, helping creators:

  • Earn from 1:1 interactions: Your time is valuable. Make sure only paying subscribers can reach you.
  • Filter Out Noise: Avoid spam and focus on meaningful conversations.
  • Give More Value to Subscribers: Reward loyal fans with direct access.
  • Control the Conversation: Set expectations for each subscription level.

Pro Tip: Use your DMs as a premium feature to offer personalized advice, VIP content, or early access to projects.

How It Works: Subscription-Based DMs on Pop.store


Fans Click ‘Chat with Me’

  • Visitors to your Pop.store profile see a Chat with Me button.
  • Clicking it opens a subscription prompt.

They Must Subscribe to Unlock DMs

  • Users cannot DM you unless they subscribe.
  • A pop-up shows available subscription tiers with different perks.

Subscribers Choose Their Level

You can offer three subscription tiers, each with unique DM access—and the best part? You can rename them to match your brand and set a price that fits your offering. Instead of using "Subscriber," "Fan," or "VIP," customize them based on your niche and pricing strategy. Here are examples of how you can structure your subscription levels:

Subscriber Level

  • Basic access to chat and view exclusive content.
  • Great for general updates and community engagement.

Fan Level 

  • Priority DMs (faster responses).
  • Exclusive behind-the-scenes content (e.g., BTS footage, bloopers).
  • More direct interaction than the basic tier.

VIP Level

  • One-on-one priority responses.
  • Access to exclusive live chats or voice messages.
  • Ideal for coaching, mentorship, or deeper engagement.

Pro Tip: Renaming your tiers to fit your content makes them more appealing! Try names like "Inner Circle" for exclusivity or "Direct Line" for a more personal touch.

To learn how to set up subscriptions, check out our guide: Set Up Subscriptions for Your Customers.

Make the Most of 1:1 DMs on Pop.store


Understanding what 1:1 DMs offer can help you create better engagement strategies. With subscriptions, you control who messages you while ensuring that your time and interactions are monetized.

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