A Product Collection is a smart way to organize your store, making it easier for customers to browse and buy. Whether you’re curating seasonal picks, bundling complementary products, or showcasing your bestsellers, collections keep your store structured, engaging, and visually appealing.
For instance:
- Physical Products: Organize your collections into Best Sellers, Summer Trends, Limited Edition Gear.
- Digital Products: Group content into Cooking Recipes, Photography Presets, Online Tutorials, and E-Books.
With a well-organized store, customers can shop with ease, helping you boost engagement and drive sales!
Pro Tip: A visually appealing storefront improves customer experience and increases conversions. Use collections to guide shoppers toward your best and most relevant products.
If you're new to adding products to your store, check out our guides on Add Physical Products to My Store and Add Digital Products to My Store to get started.
Benefits of Product Collections
- Simplifies Shopping: Customers can find related products without searching through your entire store.
- Boosts Sales: Organizing products into themed collections encourages customers to buy more.
- Enhances Store Layout: A well-structured store makes browsing easier and keeps shoppers engaged.
- Promotes Special Offers: Feature discounted or exclusive items in collections to drive sales.
Pro Tip: Group products strategically! A "New Arrivals" collection keeps your store fresh, while a "Best Sellers" collection highlights your most popular items.
How Product Collections Can Increase Sales
A well-structured collection helps guide customers toward purchasing. Here’s how:
- Highlight Trending Products: A curated collection encourages impulse buying.
- Make Shopping Simple: Customers can find related products without searching individually.
- Run Exclusive Promotions: Bundle products together for special deals and seasonal campaigns.
Creating a Product Collection
Follow these steps to create a Product Collection:
Step 1: Start a New Collection
- From the My Store tab, select Create Collection.
- Enter a Collection Name that reflects the theme of your products.
Note: You can also create collections from the Control Panel under the My Store tab.
Step 2: Choose Your Collection Type
Select how you want to organize your collection:
- By Product Categories: Choose from pre-set categories like Clothing, Beauty, Cooking Recipes, Design Templates, or Electronics.
- Pick & Choose Products: Manually select individual products from your catalog. Use the search bar to find specific items quickly.
Step 3: Select Products
- If using By Product Categories, pick up to two relevant categories.
- If using Pick & Choose Products, manually select products from your storefront.
- Select OK when your selection is complete.
Step 4: Finalize and Publish
- Select Create Collection to save your collection.
- The collection will now appear in the My Store section for customers to browse.
Managing Product Collections
Once your collections are set up, you can edit, rearrange, or remove them anytime. To manage your collections, follow these steps:
Access Your Collections
- Scroll to My Store in your profile.
- Tap Manage Collections to see all collections you’ve created.
Reordering Collections
- Drag and drop collections to rearrange their display order.
Editing a Collection
- Select the three-dot menu next to a collection.
- Select Edit to update the collection name, change products, or adjust categories.
Hiding or Deleting a Collection
- Click the three-dot menu to Hide or Delete a collection.
- Hidden collections remain in your store but won’t be visible to customers.
Pro Tip: Keep your collections fresh! Regularly update your storefront by adding new items, removing outdated ones, and rotating seasonal collections.
Start Structuring Your Store for More Sales!
A well-structured store encourages customers to browse, discover, and purchase more products. With Product Collections, you can highlight bestsellers, create exclusive bundles, and keep your store visually appealing.
Next Steps:
- Expand Your Store: Add more Physical Products and Digital Downloads to create diverse and engaging collections.
- Organize Your Storefront: Create collections that make shopping simple and enjoyable.
- Monetize Your Content: Want to create a video series and unlock new revenue streams? Check out Create a Series on pop.store to get started!